We all know that bass feed by sight, sound, vibration, smell and taste. It only makes sense that if more bass find your bait, more bass will bite it. These are ways more bass will find your bait and bite it too.

RIBS LIZARDS AND RIB WORMS give off more scent and create more vibrations. More bass will sense your bait and bite it too. Many small ribs have more surface area than a few larger knobby protrusions like other baits.

HOLOGRAPHIC FINISHES GIVE MORE FLASH on both the FLASH RUNNER SPINNERBAIT skirts and FLASH SERIES HARD BAITS. These baits flash just like shad or other bait fish. More bass will see your bait with these holographic finishes or skirts.

FLASH RUNNER SPINNERBAITS let you choose the depth you want to fish. There are shallow baits and deep runners for slow rolling. You can also choose blade styles for the right mix of flash or vibration.

ERRATIC MOTION of Jerk Flash, Jerk Flash Junior Soft Jerk or Skitter Flash attracts bass thinking they have an easy meal in an injured bait fish. This motion also get PURE REACTION STRIKES as an erratic bait goes flashing by the bass. Combine this with extra flash from holographic finishes or skirts and you get a STRIKE. The JERK FLASH has the most erratic action of any jerk bait anywhere.

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